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Top of Wallet: Digital Wallets’ Ascent for Payments — and More

July 29, 2024

Study: Digital Wallets to Overtake Debit Cards for In-Store Payments by 2027

Digital wallets have revolutionized payments, offering an easy, contactless, and secure way to make purchases and transfer money via smartphones.

This method is the fastest-growing payment option in the United States, especially among younger consumers. Most Americans use digital wallets more often than traditional payment methods, and interestingly, users tend to spend more than nonusers of digital wallets.

And here’s a key takeaway: according to a Worldpay report, digital wallets will surpass debit cards in transaction value for in-store payments in North America by 2027. Digital wallets’ popularity makes the case for them as a priority for businesses to incorporate into their payment suites.

However, merchants have to work to keep pace with this unstoppable trend. Some notable stumbling blocks — including perceptions about security, complexity and legacy technology — are still holding many back. Our latest “Money Mobility Tracker” explores how payment providers can help small merchants overcome these obstacles.

Convenience drives the rise of digital wallets, with usage outpacing other payment methods. The share of users climbed 12 percentage points since 2023. Digital wallets are expected to account for nearly half of global POS transaction value by 2027, up from 30% in 2023.

Although consumer demand is high, less than 60% of small businesses accept digital wallets. Payment providers can address this by highlighting security features and ease of implementation. Integrating digital wallets is quick and affordable, even for small businesses, allowing them to meet consumer preferences and expand their customer base.

Consumers also crave additional uses and features in digital wallets, such as document storage and account-to-account transfers. More than half are interested in these expanded features, with interest rising to 78% among Gen Z and 75% among millennials. Interest is highest among consumers earning over $100,000 annually.

Want to learn more about trends in digital wallets? Download our whole report to get even more insights into the rising popularity of digital wallets.

Top of Wallet: Digital Wallets' Ascent for Payments - and More Download PDF

Table of contents

Convenience Translates to Higher Usage — and Spending

Digital wallets are topping other methods in both usage and spending values — making them a must-have in every merchant’s suite of payment options.

Broadening Merchant Adoption

Despite overwhelming demand, fewer than six in 10 small businesses offer digital wallet payments to their customers.

Consumers Crave Additional Uses and Features

New uses for digital wallets are growing — in accordance with consumers’ wishes.

Seizing the Digital Wallet Opportunity

Convenience, innovative features and robust security are driving digital wallets to top-of-wallet payment status. Here’s how merchants can stay in the loop.